I though this was kind of cool. I heard that Tissot had teamed up with Hayden for a campaign, but I had never actually seen any of the ads. This month in GQ, the image above was run as 2 page spread. Go Nicky! He has had rough run, since he won the GP world championship. I can’t help thinking that being Rossi’s teammate on the Ducati factory team, next season will give him the boost that he needs. Part of me thinks that the new found Rossi connection will also help him with more Tissot-type endorsements. Either way, pretty cool.
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One response to “Hayden for Tissot”
I bought a Tissot watch on Rodeo Drive when I was a summer associate in Los Angeles in 1998. At the time, it was the nicest thing I’d ever bought for myself (and perhaps the nicest thing anyone had ever bought me- at least it was more expensive than either my wedding dress or wedding ring). I’m wearing it today so funny to me that I came across this post- I hardly ever see Tissot ads.