With the impending warm weather, comes spring fashion. Yay! Flipping through the ads at the beginning of my magazines has made me especially excited for the warm weather. Among all of the uber-creative and super aesthetically appealing ads, there are always a handful of duds. To me, the Hilfiger ad above was the largest dud in the most recent issue of GQ. I “get” using a little bit of irony, to get attention. But, come on, dude. Is anyone really going to go water skiing with sunglasses, button-up long sleeve shirt and jacket, complete with a pocket square? These kind of ads remind me of those over-saturated family portraits shot on railroad tracks. In what universe does that composition naturally occur? I’m not hating, here. I’m just posing a question. Maybe I just need to be educated. Anyone?
Anyway, the Hilfiger water-ski ad still takes a back seat to Khaki Jogging. And of course, underwear pull-ups is still squarely in first place.