The mo’ fashion, the mo’ bettah

Alright, as with the Guess and Nautica ads, I actually think that the clothing in this particular ad is swanky. I also covet the G-70. It appears to be a finely crafted vessel. This shot though, comes off so awkwardly. What is going on in this picture? They get all dressed up for a boat ride through the fjords in the trusty ol’ G-70. He throws on his mock turtleneck, she: the white pea coat and stilettos. They pull up to a rocky bank and decide to lounge for a bit. As they gaze down the shore line, they become entranced by the spectacle of a mother seal eating her young. He is fascinated, but overcome by moral instincts. He mutters “c’mon baby, lets go” and gets up to leave. She, with eyes still fixed on the carnage, whispers “Not yet. Not… yet.”